5 Ways To Use Email Marketing To Make Your Customers Come Back

Do you want your customers to be stuck on your business? Give them a reason, or five, to come back! Check out these 5 ways to use email marketing tools, such as Constant Contact email campaigns, to get your customers back in the door.

1) Profile customers in your enewsletter!
Let your customers know that it is all about them! Profile a different customer every month or include submissions or photos from customers. Create an Ask the Expert column for your enewsletter and invite customers to submit their questions. If you own a pet care facility, include a Pet of the Month section, complete with photo and facts about Fido! People will be sure to send the enewsletter to everyone they know!

2) Send them a birthday email!
Everyone appreciates it when someone remembers their birthday so why not send your customers a special birthday discount email? When customers sign up for email lists, have them list the day and month of their birthday. Keep track of the information in a database and send special birthday discounts through email at the beginning of the month to every client with a birthday that month!

3) Give them a free gift!
Send your customers information they can use in the form of a podcast, an electronic file that contains audio content. Use your podcast to provide customers with how-to advice, industry news, sneak peaks or top ten lists. For instance, if you are a restaurant that serves only healthy organic food, create a podcast about how to maintain a healthy diet by eating only organic food!

4) Send a coupon!
Use enewsletters to send your customers coupons. They can print coupons directly from their email. Encourage customers to join your email list by offering exclusive coupons that are only available through your enewsletter.

5) Announce special sales!
Enewsletters are a great way to let customers know about upcoming sales or special offers. Create special VIP sales and announce them only to your enewsletter readers!

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