Advertising with Web 2.0

Building a business with web 2.0 is not only cheap, it's profitable. How cheap? How about free? How profitable? Well, since web 2.0 is free, it's all profit.

Social networking.

In some social networks it is against the terms of service to market anything, while others are dedicated to business. This does not mean you can't rake in profits from those who don't allow marketing, it just means you have to be a little sneaky. If "black hat" tactics are not for you, then stick with the business social networks.

The key to social networking is to add or invite as many people as possible to be your friend or contact. Then, if your in a business network, you can choose to build as many relationships with people as possible, or email them to kingdom come with your offers. In business networks you will never be accused of spam no matter how many times you send someone the same message, but only if your a "friend" or contact. Also visit the networks forums, if they have any, and post often. Your signature file will advertise for you in the forums. Don't post "spammy" content here; you could be banned.

Authority sites

In these sites you get to be the authority on your chosen subject. People will view your content looking for answers to their questions about your specialty, or niche. There are authority sites on everything from blogging to article writing to current events.

Social bookmarking

Bookmarking sites allow you to save, or bookmark, your favorite web content. It could be blogs, articles, sites, profiles, etc. Other users can then view your bookmarks, and maybe even bookmark the content themselves.

Brian Adrian is a marketer who uses web 2.0 to "attract" customers and business partners. For more detailed web 2.0 information and resources visit: http://www.brianadrian.com/

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