Are You Contact Your Email List Often Enough?

One question that people have once they have a list whether that be past customers, newsletter subscribers, or leads is how often they should be contacting them.

Theres really no hard and fast answer to this question, but I can tell you that most people are so afraid of contacting their subscribers too often and annoying them that their err on the side of caution and dont contact their people often enough.

You need to remember that if youre not constantly reminding people that youre still there, that someone else will, and that person will likely forget about you.

For example, if youre not contacting your subscribers at least once a month, youre just not contacting your customers often enough. A lot of people think that contacting subscribers everyday is way too often, but there are certainly areas where it works. I am on a list right now where every weekday Im sent a short little email, and I read it everyday. However, these arent marketing and sales pitches, but rather little motivational blurbs theyre short and take me less than a minute to read.

A good rule of thumb that works for a lot of people is to contact your subscribers once every 2-5 days. Thats often enough that theyll remember who you are but not so often that theyre going to think theyre being bombarded with messages. Feel free to play around with this number and see what works best for you and your subscribers.

Also remember that not every contact that you make with your customers needs to be an advertisement for something. While sending free content to your subscribers or past customers may seem like a bad financial move, it can be a way to build up good will with your past customers or current subscribers, and when it comes time to buy, theyre going to remember you, and will be far more likely to do business with you.

Gary Ruplinger is an expert marketing consultant at MarketingEffects.com. If you would like to increase profits of your website, you may want to consider Gary as your Internet marketing consultant or if sales copy needs a makeover hire Gary to do professional copywriting for your website.

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