Digital Signage

Digital signage is the newest player to the world of out-of-home advertising, and has been taking over the industry with a vengeance. The term digital signage refers to screens both large and small that are used to show content and advertising. The screens are usually networked to a main content server which can usually be administered from anywhere in the world where an internet connection is available.

The benefits of digital signage are clear, and are being realized by thousands of retailers, government institutions, and educators world wide. The dynamic digital signage is eye catching, and can be used to up-sell at point-of-sale where add-on purchases might not normally occur. The digital signage also serves to modernize the retail area, making it look cutting edge.

The digital signage phenomenon has become more popular as the cost of equipment has fallen. Large plasma or LCD screens are more affordable today than ever before. The servers and PCs that are used to administer the content are also extremely affordable. This attainability has lead to explosive growth in the digital signage sector over the past two year. The sector is expected to reach new heights in 2007, and reach sales of over $1 billion US.

Because of the affordability, companies both large and small have been taking advantage. Digital signage has also become common place in hospitals, schools, post-secondary institutions, government, airports, shopping malls, and financial institutions, to name a few.

Whatever its use, there is no argument that the digital signage phenomenon is here to stay. For more information check out our websites below.

Executive Editor
Digital Signage Resource
http://www.digitalsignageresource.com/
Digital Signage

Evolution of Dynamic Digital Signage
Dynamic digital signage has evolved significantly since its inception and it is helpful to understand how this has happened. Basically, digital signage consists of visual content being delivered by a network of displays that is controlled and managed from a central location. Almost every private and public place you visit will be using digital sig...

Digital Signage, Visual Merchandising, Electronic Billboards? Dictionary Please!
Yep, you've heard it a million times before... the digital age is well and truly upon us! You need only take a look around to see the world is converting to digital in every way - cameras, tvs, books music - so it is no surprise that signage has jumped on board and taken a step into the digital world.Appearing everywhere before our very eyes, digit...

A Brief History of Digital Signage
Digital signage is a relatively new form of advertising that allows companies to use electronic screens to broadcast information, commercials, or anything else of their choosing to large amounts of people. This kind of advertisement is spreading to different venues like wild fire. From malls to restaurants to airports to post offices, digital sig...

An Introduction to Digital Signage
Digital Signage is the name given to a new and emerging form of advertising that is growing rapidly in todays digital environment. Digital Signage is exactly what its name implies. It is a way of utilizing electronic data to produce a sign that does not need to be physically altered in any way. The content and the message displayed on the sign is d...

New Advertising Technology - How Digital Signage Works
There is a new form of advertising growing with great speed in the current industry and its called the Digital Signage. This advertising form is rocking the digital advertising world with its great features which are awesome just like its name implies. In digital signing, the electronic data is handled and controlled from one administrative console...

Digital Signage - Five Things You Need to Know, Five May Not
Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity?I'll do my best in this column to serve up some information that old hands and ne...

Digital Signage - Out-of-Home Advertising Gains Public Recognition
The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels.The 1,000-word article, "Now showing very near you...", makes a strong case for digital signage networks and advertising as well as other out-of-home media. In the article, Se...