Five Benefits of Email Marketing

If youre already using email marketing, then you know that it is a very cost-effective way to communicate with your customers and prospective customers. Email is fast, inexpensive, and quite easy to use as a marketing strategy, which could be why it has become so popular with companies of all sizes. There are many tangible, measurable benefits to email marketing, but here are five benefits that are particularly noteworthy:

Boost Your Bottom Line Studies show that the average consumer needs to hear or see your message about seven times before he or she will buy from you. Thats a lot of repetition! With email marketing, you can create marketing campaigns consisting of a series of emails to reinforce your message and build your brand so that when they are ready to buy, they think of your company first.

Name Recognition Using email marketing is a great way to generate name recognition and stay in front of your customers regularly. You can send newsletters, special offers, coupons, announcements, or anything else that might be of value to your customers.

Keep Em Coming Back A happy customer is a loyal customer, which often means more repeat business for you. Happy customers also tend to refer their friends and family, generating new customers for you as well. Use email marketing to keep in touch with customers, offering them special discounts or add-on items, or letting them be among the first to know when a sale is coming up. Email marketing is a great tool for enhancing customer retention and satisfaction.

Two-Way Communication with Customers With email marketing, its pretty easy to get feedback from your customers just by sending a quick follow-up email after the sale. Its a good way to find out what they think of your products or services, and gives them another opportunity to interact with you, too.

Generate Extra Sales Offline Lots of people use the web to research the products and services they need, then make their purchase locally from a store in their community. In fact, a recent survey by MarketingSherpa found that more than 60% of web users do this on a regular basis! Email marketing can help you stay in touch with the customers in your area, creating awareness for your company and bringing more shoppers through your door.

Be consistent with your email marketing efforts and they may become even more effective than some of your other marketing activities. Email marketing is cost effective, measurable, trackable, and easy to do what more could anyone want in a marketing strategy?

Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC.

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