How to Use Mini Courses to Promote Your Products Part I

If you are involved in internet marketing then you should learn how to use mini courses to promote your products. This is because it has been shown that the average customer has needed seven or eight exposures to a product before deciding to purchase. That is the basis behind repetitive TV ads.

A mini course is one whereby several parts of the course are emailed out at specific periods after registration for the course. Once you have learned how to do it, then you will regard it as a simple and essential part of the promotion of all your future products. Although not guaranteed to get a sale every time, mini courses have a great track record and generally persuade the recipient to visit your website at least once, and after that the rest is up to you.

What you must do is select a topic that pertains to your product. For example, if you are selling dog collars, you could write a course on how to choose a dog collar, and what options there are available. If you have an ebook on fly fishing, you could write a course on how to tie the most common flies. That kind of thing. Only you will know what kind of course is best for your product, but the most important aspect is that it must relate to an attribute or feature of your product without giving away everything in your book.

Then break up what you can write into sections try for seven or eight parts.

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