What is ‘Niche Marketing’?

To sell a product on a particular interest or to a particular type of person as opposed to the world in general, is known as niche marketing.

Usually a niche is a small or special area that perhaps is not as popular as another. For example, the subject of Online Dating is more popular than How To Teach Your Parrot To Talk so the latter would be described as a niche. However, from what I have seen on the Internet and in magazines, the word niche seems to target any area that is of interest to anyone, categorised as small or large niches.

Targeting products or services towards a specific smaller niche is more attractive to sellers in that their advertising budgets go further. It costs less to advertise to a smaller specialised market than it does to advertise to a wider market. Some larger companies also sell to smaller niches. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. This way they also meet the needs of the smaller niches that they would otherwise not have met, reaching a larger audience and making more money. Good business sense!

However, for the smaller niches, marketers must tailor their product to meet the unique needs of their targeted audience. What use is an e-book on the subject of dog grooming to someone who does not own a dog? None at all! So in order to advertise your product of dog grooming, you need to target those people who are interested in the subject or indeed have a dog that they wish to groom! In other words, you need to target your niche.

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a particular audience.

(c) Copyright 2007 Evelyn Bennett. All Rights Reserved.

For more information, products and free downloads on niche marketing, please visit

http://www.targetyourniche.com

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