Why Should You Use Outdoor Advertising?

Successful

A persuasive endorsement of the effectiveness of Outdoor comes from the continued growth in advertising revenue. In 1998, 83% of the UKs Top 100 Advertisers used Outdoor and by 2004 this had increased to 94%.

Since 1998, Outdoor's revenue has grown by 51%.

In 2004 revenue reached 848m.

Outdoor is the fastest growing traditional medium in the UK.

Importantly, for the first time, in 2003 Outdoor's share of display advertising revenue just topped the 9% level. In 2004 this increased to 9.3%.

Unavoidable

Everyone who leaves the house is exposed to Outdoor advertising.

Unlike any other medium, you don't have to "turn it on", "tune in", "dial it up" or "turn over the page" to see it.It's just there. . . and it's free.

Consumer Friendly

It sits easily with what consumers are doing when they're out and about.

Outdoor is engaging and impactful, whilst other media can be unwarranted and unwanted.

Research from the Advertising Standards Authority (ASA) shows the public has a very positive attitude towards Outdoor. It is seen as colourful and informative and a vehicle for introducing humour and fun to our lives. However the report shows that the public is not as receptive to other media. It highlights the fact that if consumers are hostile to how certain advertising intrudes on their life then the final result can be very negative. Click here for full ASA report on how the public perceives advertising and the media.

Growing

People are out and about more, especially the younger more affluent groups.

More people are seeing Outdoor advertisements.

Accountable

Roadside, and soon London Underground and buses, is measured by POSTAR, one of the world's leading audience measurement tools. Click on POSTAR to access more information.

Diverse

The range of available opportunities is vast - from huge high impact banners, special builds and large format roadside billboards right through to advertising opportunities at stations, in trains, bus shelters, on taxis, buses, in leisure centres, on plasma screens and postcards, and in shopping malls and supermarkets.

Consumers can be reached as soon as they step out of their home right to the very point of purchase.

Improving

Constantly investing to improve the quality of the plant.

Raising the overall standard (e.g. illumination) increases the audience delivery.

Adaptable

As a flexible communication tool it is without equal.

With television audiences continuing to fragment under the onslaught of the new digital services, advertisers are increasingly using Outdoor to reach mass audiences quickly.

Equally so, it can be used very effectively to target specific audience groups in discreet geographic locations.

Innovative

The Outdoor industry is constantly introducing fresh ideas. In addition to introducing new formats it is eager to involve itself with new technology. Be it digital, SMS, LED, sound or even intriguing smells - if it helps our customers talk to their customers in new and exciting ways then we'll be there.

Visit for a summarry of my article on outdoor media.

The Importance Of Outdoor Signs
Unless you're running a stolen car warehouse or are the chief priest of a notorious cult society or are involved in illegitimate business, you need an outdoor sign for your business. You must understand that businesses now days exist in a highly competitive environment and in such an environment, you need your business to communicate - at least its...

Enhancing Exteriors with Light and Outdoor Audio Video
High quality exterior lighting and outdoor audio video systems is taking American lifestyles to a whole new level. Americans are nesting at home more than ever before and are continually looking for ways to take their indoor amenities outdoors and transform their exterior spaces into personal paradises.Imagine, winding down from a grueling day at t...

Outdoor Advertising In Bars And Pubs
Bars deliver a huge youth orientated audience, which is increasingly difficult to reach through traditional media channels. An incredible 77%* of 18-19 year olds and 86%* of 20-24 year olds visited a pub, bar or club at least once in the last year.They are central in UK society and lifestyles, where they play a variety of roles depending on the typ...

Different Types Of Outdoor Signs
Before you plan your outdoor sign, it will do you a world of good to know what types of outdoor signs are available in the market. If you are armed with this market information, choosing an outdoor sign that goes with the aesthetics of your building architecture and is right for your business becomes an easy job:1. Portable, Changeable Signs: These...

How Much Does Advertising Balloon Signage Help To Get You Noticed?
It pays to advertise. In fact, it's a proven fact that if you don't advertise, no one will notice you. So it is no wonder that advertisers are leaving no stone unturned at having their says displayed prominently. And one immensely popular mode of outdoor publicity is the advertising balloon, soaring high up in the sky and swaying ever so gently in ...

The Night Time Is The Right Time To Party!
As summer winds down, many of us will be clinging to the nice weather and entertaining outdoors. As the days become shorter though, there are new party obstacles to overcome mosquitoes, lack of visibility and other outdoor dangers are heightened when the sun goes down, so follow these tips to ensure you have a great outdoor get-together while you...

10 Facts About HDTV Antennas
High Definition Television is the newest way to watch TV. HDTV customers love it because of its movie-theater picture quality. If you are ready to make the switch you must choose the HDTV television set and service that are right for you. The least expensive type of HDTV service is called over-the-air. This type of service involves the use of a...