Write Sales Letter: Benefits vs. Features - A Classic Battle

In the past few years, people are bombarded with tons of offers online. This includes e-mail ads, banner ads, text ads, or whatsoever. When they're hooked with an offer and click through the ads, here comes the duty of a sales letter to sweeten the offer and then close the sale.

The question left is: what do people seek when they click through and read the entire miles of the sales letter? What attracts them even more?

Every single thing we put down into the sales letter itself boils down to be features and benefits. However long or short your sales letter is, you always talk about nothing but features and benefits. The difference between the two is crystal clear: features are all about what something does, while benefits are all about what something does FOR YOU!

So which one grabs people attention more than the other? Let's find out... Which one leads you more to a purchase? "Copywriting Software ABC has hundreds of templates, a built-in HTML builder, and an undo button" or "Copywriting Software ABC will do ALL the thinking for you: headlines, sub-headlines, opening, body, closing, order button, P.S's... everything you can think of! Never again you need to write a single HTML code! And forget about starting over when doing bunch of mistakes, because you can undo literally everything - however many times back that you need!" ?

It's not a rocket science.

People can't takes their eyes off of benefits simply because people today tends to think and decide emotionally. This statement remains true to both men and women. So, always hunt for benefits that suits your potential buyers first, before you put that copywriter hat on and start writing.

One last tip: if you can only think of a list of features every time you write, don't despair! You can always TRANSLATE features into benefits by adding sentences with "what's in it for me?" way of thinking. However, if you're really stuck and going to bet on those features anyway, do it in bullets and not paragraphs.

Watch a five-minute video, completely FREE, on how to write sales letter in a way that makes the big dogs jealous:

http://raycommended.com/write-sales-letter and claim your FREE copy of "79 Dragon-Slayer Headlines"!

Ray Abraham is a do-it-himself internet marketer, currently specializing in copywriting and traffic generation. To see his personal recommendations on internet marketing products and services, visit:

http://raycommended.com

You, Too, Can Write Sales Letter Like A Pro!
Sales letter, without a doubt, is where the money come from for any kind of business. We can see people spends a lot of their hard-earned money just to write sales letter that hits, that will explode their sales to the moon overnight. This is so because the sales letter represents the product/service on the very front before a customer's eyes.Knowi...

4 Tips For Writing Sales Copy That Will Be Read
Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 Remember The Top Priority Is ...

How To Write A Sales Letter That Makes $$$$ (part 2 Of 3)
Create A Problem For The ReaderNear the very beginning of your sales letter you need to create a problem for the reader and show that you understand their problem. This should be easy to do if you have done your research as I showed you to. You should know the exact problems your target market has.The key here is to generate enough interest, but no...

A Mind-blowing eBook Resale Right Sales Letter
If youve ever been drawn into a website that sounded so enticing that you wanted to buy the product, theyve most likely written a superb sales letter. Usually its the title that draws you in and the body is more of the facts and incentives that the product offers.Whether you bought your eBook resale right and used the preformatted, HTML sales page...

Cease and Desist Letter May Not Be Best
If you want to stop a debt collector from calling you, the Fair Debt Collection Practice Act certainly allows you the ability to do so.All you would need to do is write a letter to the debt collector and tell them to stop calling you both at home and at work. Though it is not necessary to send this Certified Mail - Return Receipt Requested, it is s...

Writing the Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasnt act...

How To Sell More of Your Ebooks Online
Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.Once you have the fulfillm...